There’s the Groupons, the Living Socials, the Gilt City, the Rue La La and so on; viral online couponing yoga classes ad nauseam. There’s the drop-ins, the free and not-free mat-rentals. The class cards and the unlimited classes. The student pricing. The community cash-only classes. The extra charge for paying with a credit card, or the penalty fee for cancelling a membership. The expiration dates and the summer sales.
We’ve folded yoga into the current models of capitalist business. Does the yoga suffer when this happens? Maybe. Sometimes. Case-by-case. In general, I think the more people doing yoga, the better. Whatever the catalyst for unrolling their mat and trying yoga, awesome!
My question today is this: Would a simpler pricing structure at studios make it easier for you to show up?
What do you suggest? Tell me in the comments!